Shaw Laminate Flooring

Shaw History – Building a foundation

Shaw got its start in 1946 as Star Dye Company, a small business that dyed tufted scatter rugs. The events that transformed the company into the world’s largest carpet manufacturer are too numerous to write…or even fully know. But the philosophy guiding those events meeting customers, determine their needs, and supplying those needs hasn’t changed much through the years.

In 1958, with $300,000 in sales, the company expanded dramatically and soon started finishing carpet as Star Finishing Company.

In 1967, a holding company was formed to acquire Philadelphia Carpet Company, founded in 1846. The holding company added Star Finishing to the fold one year later, marking the company’s first move into carpet manufacturing. The holding company went public as Shaw Industries, Inc. in 1971 with approximately $43 million in sales and 900 employees. In 1985, Shaw made its first appearance on the list of America’s largest corporations–the Fortune 500–with more than $500 million in sales and close to 5,000 employees.

Continually differentiating its service and adding value for customers motivated every major move in the company’s development, among them:

  •  Generating its own yarn supply with the 1972 purchase of its first yarn plant
  •  Seeing the potential of newly developed continuous dyeing processes and acquiring its first continuous dye plant in 1973
  • Creating its own trucking subsidiary, dramatically improving shipments nationwide
  • Significantly expanding direct sales to retailers beginning in 1982
  • Establishing regional distribution centers across the United States
  • Modernizing plants and equipment in the early 1980s, allowing it to respond quickly to such breakthroughs as stain resistant carpet
  • Decreasing the consumption of fuel, water, and electricity in the manufacturing process and finding innovative recycling solutions for manufacturing waste
  • Acquiring Amoco’s polypropylene fiber production facilities in 1992 and providing consumers popular Berber styles
  • Starting the rug division in 1993 and the hard surfaces division in 1998 with the launch of Shaw Ceramics

The desire to be the industry’s low-cost provider was also a determining factor in Shaw’s decisions, namely the acquisitions that brought such respected names as Cabin Crafts and Sutton under the Shaw umbrella. It also played a role in one of the largest and most significant moves in the company’s history: the merger of Shaw and Queen Carpets.
On January 4, 2001, Shaw began a new chapter in its long and varied history with the completion of its sale to Berkshire Hathaway Inc., the holding company of renowned investor Warren E. Buffett. Berkshire Hathaway is known for buying and holding businesses that have a dominant market share, have strong management teams, and are considered undervalued in the stock market. With the move, Shaw ended its tenure as a public company.

Today, with the leadership of Vance Bell, CEO, and Randy Merritt, President, Shaw is a full-service flooring company with more than $4 billion in annual sales and approximately 25,000 employees. The employees’ daily efforts illustrate their commitment and their determination to stay on top in an ever-changing and highly competitive marketplace.


Laminate Construction

Beautiful and Innovative Laminate Flooring

Laminate flooring offers a wide selection of designs that offer the look and feel of beautiful hardwood, ceramic tile, and slate. Laminate is a composite designed to endure more-than-average wear and tear. A direct-pressure manufacturing process fuses four layers into one extremely hard surface.

Laminate is constructed of four layers:

    • The back is reinforced with melamine for structural stability and moisture resistance
    • OptiCore? – Shaw’s laminate coreboard that’s strong, stable, and moisture-resistant.
    • Providing the floor’s beauty, the decorative layer is actually a highly detailed photograph that gives the laminate the appearance of wood or tile
  • Melamine wear top layer is a tough, clear finish reinforced with aluminum oxide, one of the hardest mineral compounds known to man, to resist staining, fading, surface moisture, and wear

The resulting floor is a technological breakthrough. There’s no staining, no fading, and no wear through.

Shaw’s VersaLock?AG? and LockNPlace? glueless installation methods both make installing your new floor fast and easy.

Other noteworthy features:

    • Shaw Laminate flooring is incredibly durable and stain resistant. Such problem spills as nail polish, grease, and mustard simply wipe off.
  • Patented tongue-and-groove locking technology eliminates unsightly gaps at the seams.


Laminate Flooring Care

Shaw Laminate Flooring is naturally durable; learn how to keep it looking great while standing up to the toughest household conditions.

Follow routine maintenance guidelines to clean your laminate flooring

    • Use a damp cloth to blot up spills as soon as they happen. Never allow liquids to stand on your floor.
    • For tough spots, such as oil, paint, markers, lipstick, ink, or tar, use acetone/nail polish remover on a clean white cloth, then wipe the area with a damp cloth to remove any remaining residue.
    • Sweep, dust, or vacuum the floor regularly with the hard floor attachment (not the beater bar) to prevent accumulation of dirt and grit that can scratch or dull the floor finish.
    • Periodically clean the floor with cleaning products made specifically for laminate floor care. For optimum results, we recommend Shaw’s R2X Hard Surfaces Flooring Cleaner.
    • Do not wash or wet mop the floor with soap, water, oil-soap detergent, or any other liquid cleaning material. This could cause swelling, warping, delamination, and joint-line separation, and void the warranty.
    • Do not use steel wool, abrasive cleaners, or strong ammoniated or chlorinated type cleaners.
    • Do not use any type of buffing or polishing machine.
    • For spots such as candle wax or chewing gum, harden the spot with ice and then gently scrape with a plastic scraper, such as a credit card. Be careful not to scratch the flooring surface. Wipe clean with a damp cloth.
  • A more frequent dust-mopping or vacuuming schedule may be required in very sandy areas such as a beach home.

Protect your laminate flooring to keep it looking like new

  • Entry mats will help collect the dirt, sand, grit, and other substances such as oil, asphalt, or driveway sealer that might otherwise be tracked onto your floor.
  • To prevent slippage of area rugs, use an approved vinyl rug underlayment.
  • Use floor protectors and wide-load bearing leg bases/rollers to minimize the chance of indentations and scratches from heavy objects. As a rule, the heavier the object, the wider the floor protector.


    • Maintain a normal indoor relative humidity level between 35% and 65% throughout the year to minimize the natural expansion and contraction of the wood.


      a. Heating season (Dry): A humidifier is recommended to prevent excess shrinkage due to low humidity levels. Wood stove and electric heat tend to create very dry conditions.
    b. Non-Heating Season (Wet): An air conditioner, dehumidifier, or periodically turning on your heating will help to maintain humidity levels during summer months.


    • Avoid excessive exposure to water during periods of inclement weather.
    • Keep your pets nails trimmed to prevent them from scratching your floor.
    • Never try to slide heavy objects across the floor.
  • A protective mat should be used for furniture or chairs with castors.

Repair your laminate flooring when damage occurs

In the event that accidental damage occurs to one of the planks, minor scratches or dents can be repaired using a Flooring Touchup or Color-fill Kit. This special touchup kit is a filler material, color coordinated to the color of your floor so that, when used properly, the repaired area is often invisible. The repaired area will hold up to foot traffic and wear just like the rest of your laminate flooring.

Glueless laminate board replacement and repairs

Shaw glueless laminate may be assembled and disassembled several times. Carefully disassembled glueless joints will retain their original locking integrity during re-assembly. New replacement plank(s) should be acclimated in the replacement area for at least 72 hours, to allow them to equalize to the conditions of the flooring in the room where the replacement(s) will take place.

    • Remove baseboard, wall base, or quarter-round as needed to replace the damaged board(s).
    • Take the flooring apart, 1 row at a time, by lifting the rows to detach them; then separating the individual boards. Be sure to stack the individual planks in the proper order for re-installation. This usually eliminates the need to cut planks for start or end of the row lengths.
    • Replace the damaged board with a piece from the edge of the original installation.
    • Insert the properly acclimated new plank(s) along the outer edge of the original flooring installation during re-assembly. This minimizes the chance that a newer plank might stand out from the wear condition of the original installation.
  • Re-install the baseboard, wall base, or quarter round, and the replacement-repair is complete.


Laminate Installation

Installing Laminate Flooring is a Snap with VersaLock®AG™ and LocNPlace®


Shaw’s patented locking technology
that reliably secures the flooring
panels on all four sides without adhesive

Shaw’s single action glueless locking system
greatly enhances the speed and ease of installation
while improving seam integrity.


Ease of installation is one of the features that has made laminate flooring the fastest growing product in the flooring industry. VersaLock®AG™ and LocNPlace® are the latest in installation technologies and allow you to install your laminate flooring without nails or glue.

Watch the Comprehensive Laminate Installation Guide for our newest VersaLock®AG™ and LocNPlace® products to see how easy installing a new laminate floor can be.

The downloadable instruction manuals below will provide the information you’ll need to install your new laminate flooring. The manuals will provide:

    • acclimation guidelines
    • subfloor preparation
    • underlayment procedures
  • step-by-step instructions

You’ll also receive instructions for installing your laminate flooring in doorways, on stairs, and around pipes and fixtures. To see all of the quality underlayment options available from Shaw Floors, click here.

To download a complete manual on installing laminate flooring, select one of the options below:

Remember that these manuals offer general guidelines. Check with your dealer to learn if the product you’ve selected has specific guidelines you should follow.

please visit the official shaw laminate flooring website for more information.


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We are no Pergo or affiliated to them. We are just providing some information so our customers can make a wise decision in what laminate flooring brand to purchase.

Shaw Laminate Flooring Website

Shaw is a great quality laminate flooring

Jul 21, 2012 by Michael

i would definitely recommend Shaw laminate flooring to everyone !!!

Great Shaw Laminate Flooring Information Provided

Jun 14, 2012 by Karine. s

thank you for all these laminate flooring information in only one website.
it's gonna be much easier to make a decision.

Laminate Flooring Inc, 848-480-6156 9TH AV New York NY, 10036 USA 5.0 5.0 2 2 i would definitely recommend Shaw laminate flooring to everyone !!!

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Laminate Flooring Inc,
9TH AV New YorkNY10036 USA 
 • 848-480-6156